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Personal Travel Plans

A Personal Travel Plan is when a resident makes an informed choice about a method of travel for a journey from home, with an emphasis on choosing a sustainable mode. A Personal Travel Plan is sometimes called Personalised Journey Plans or Individual Travel Marketing. Normally a Personal Travel Plan is the 'customised' aspect of a Residential Travel Plan.

Personal Travel Planning is a technique which:

• Delivers information, incentives and motivation to individuals to help residents voluntarily make sustainable travel choices
• Seeks to overcome the habitual use of the car
• Discourages unnecessary travel, through the provision of local or site-specific information
• Contributes to a suite of tools promoted under the general heading in the UK of 'Smarter Choices'

Typically delivered across large residential areas, the process of Personalised Travel Planning is managed by a Travel Plan Co-ordinator who:

• Makes direct contact with households
• Encourages residents to think about how they currently travel, and consider how they may make trips in more sustainable ways
• Identifies opportunities for the use of sustainable modes, and provides incentives
• Provides ongoing support and advice to encourage long term behaviour change

Techniques are tailored to each area and will typically include:

• Welcome packs for new residents, including a survey and a local Travel Guide
• Door to door / telephone surveys
• Focus groups
• Fliers / information in the local press / posters in public buildings

Residents who engage in the process will be provided with:

• Use of a 'Journey Planner'
• Travel diaries
• One to one travel advice
• Discounts for public transport and/or local cycle shops
• Free gifts as incentives - pedometers / water bottles etc.

For more information see Department for Transport Making Personal Travel Planning Work: Practitioners Guide

For help with your Residential Travel Plan / Personal Travel Plans, please contact The Workplace Travel Plan Company.

Earn a £100 referral fee

Watch a video tour of the Travel Plan Builder